Language and Advertising
This Web page gives recommendations of resources to use and the terms to search in them for topics related to language and advertising. Language Research Topics has links to pages with suggestions for other language topics.
Search the online catalog SAGE using:
- Advertising language
Search Academic Search Premier using:
- language and advertising
- target marketing
- advertising campaigns
Search Article First using:
- language and advertising
Be certain to combine terms in the databases below to find more precisely what you need. Also, you don't want to be searching through large sets of search results. See Advanced Searching Tips for suggestions.
Search Linguistics & Language Behavior Abstracts using:
- advertising language
- advertisement and language
- advertising and language
- language use and advertising
- advertising-language
- advertising
- language arts
- audience response
- persuasive discourse
- consumer education
- television commercials
Be sure to evaluate the sources you find. Use How to Evaluate Books and How to Evaluate Articles for suggestions of things to examine.
Note: CSU no longer subscribes to the indexes listed below, but the terms should work if your library has them:
Search ABI/Inform using:
- language and advertising and communication
- words and advertising and consumer behavior
- radio advertising
- advertising
- advertising media
- language and advertising