Public Opinion Polls
This Web page has links and some titles of interest to those using public opinion polls. Items are mixed between print, online and items available in both print and online.
Books (and/or online)
The Gallup Poll. HN 90 .P8G35 Reference 1935- (minus 1978) Online
The Gallup Poll Cumulative Index: Public Opinion, 1935-1997. HN90.P8 G29 1999 Reference
Do a subject search in the library catalog SAGE for (this will find information about polls--current and historical--and methods of taking them):
- Public Opinion Polls
Journals
International Journal of Public Opinion Research online 1996- ; print 1994-2000 HM 261 .I57 (Indexed 3/1/1989- in Communication & Mass Media Complete)
Public Opinion Quarterly online 1937- (various sources); print 1937- HM261.A1 P8 Journal Room, Storage, and Movable Shelves
Public Relations Review online 1991- (various sources); print 1975-2004 HM 263 .P8 Movable Shelves (Indexed 9/1/1984- in Communication & Mass Media Complete)
Web
This is a list of major polling organizations. Not all of them have a clearly defined Web site, but do a search engine search to find results from their polls. Be careful of potential pop-up and pop-behinds.
CNN/Opinion Research Corporation
NBC News/Wall Street Journal
LA Times/Bloomberg
Time
Harris Poll commentary
PollingReport.com summarizes a number of polling organizations in one place.
Polls in LexisNexis Academic
Locate the results of various polls by going to the News tab 
Change the "Anywhere in document" to "In Indexing -- Any Reference"
and type in: POLLS & SURVEYS
-->if there is a particular topic of interest, add it to the next search box
Note 1--not all the results will be relevant because "polls & surveys" could be a minor term that was tagged, but is not a major topic. When Polls & Surveys are weighted at 90% or more the chances are the article is about the results of a poll. A poll might be mentioned in passing at 70% or more.
Note 2--poll results found will not necessarily have much detail (some don't even identify sources, so beware), but if the particular poll is identified and of interest it would be worth looking for it.
To search
, type in the title in the Find a Source box 
and click "Go." Next check the box next to the title 
, and click on the OK Continue button, which will have turned red after the selection: 
. You will then be able to search that one source:
Be sure to change the date specification if needed. The default is All available dates.
Items found will be articles discussing the results of various Gallup polls.
How to Evaluate a Web Page. Always evaluate what you find on the Web. (Or in a book or in an article.)
Research Guides | Communication (Journalism & Technical Communication)
Content: Naomi Lederer & Suzanne Taylor