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Business Resources at CSU Libraries

Marketing Resource Guide

Contents:

*See also the Industry Resource Guide. For international marketing, see the International Business Resource Guide.

General Marketing Reference

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Advertising

  • Advertising Age
    http://www.adage.com
    HF 5801 .A276 (also available in print at Morgan Library; latest in Journal Room)
    Free registration. Some content is free with registration, other content requires a fee. Statistics, rankings, and articles.
  • American Advertising Federation
    http://www.aaf.org/
    This site provides up to date news reports, legislation, and reports regarding trade information in the advertising industry.
  • Adweek
    http://www.adweek.com/adweek/index.jsp
  • Business Source Premier (database)
    Full-text articles and reports that cover the business field.
  • Gale Directory of Publications and Broadcast Media
    Z6951 .A97 Ref Desk
    Ad rates, circ stats, and local programming information for publications and media located nationally, regionally, and internationally.
  • Major Marketing Campaigns Annual
    HF 5837 .M35 Ref
    Great source for overviews of major campaigns including major brands.
  • SRDS (Standard Rate and Data Service)
    HF 5905 .S7 Ref
    In reference you will find Hispanic Media and Market Source, Direct Marketing, Business Publishing Advertising Source, Consumer Magazine Advertising Source, Newspaper Advertising Source, and Radio Advertising Source.
  • Standard Directory of Advertising Agencies
     HF 5805 .S73
    A directory of advertising agencies.
  • Willings Press Guide
    Z6956 .E5 W5 2008 Ref Desk
    Leading newspapers, periodicals, and broadcast media for the UK, Europe, and the World.

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Demographics, Statistics & Trends

U.S.

See also Federal Government Resources for Statistics.
  • Bureau of the Census - State & County QuickFacts
    http://quickfacts.census.gov/qfd/index.html
    Quick facts about people, business, and geography.
  • Consumer USA 2007 (Euromonitor)
    HC 101 .C744 Ref
    Market statistics on various consumer products, data on consumption trends, consumer markets, manufacturer shares, and marketing parameters.
  • The Lifestyle Market Analyst 2008 (SRDS)
    HF 5415 .33 U6L54 Ref
    Lifestyle information (hobbies, high tech consumption, wine consumption, etc.) by U.S. geographic area for 210 DMA markets. Also included is consumer segment profiling.
  • MarketScope
    http://www.naa.org/marketscope/databank/index.htm
    Provides historical quarterly newspaper advertising expenditures and ad volume.
  • Statistical Abstract of the United States
    http://www.census.gov/prod/www/statistical-abstract-us.html
    C3 .134 Ref Desk (also available in print at the Information Desk in Morgan Library)
    Contains statistical charts on many aspects of business as well as statistics on the social, political, and economic organization of the United States.
  • U.S. Market Trends and Forecasts
    HF5415.1 .U7 2002 Ref
    By industry market value, volume, sectors, competitive analysis, market shares, forecasts.

Colorado

See also Colorado Resources research guide.
  • Colorado by the Numbers
    http://www.colorado.edu/libraries/govpubs/online.htm
    This site from the University of Colorado features statistics on all aspects of Colorado often available at the county level.
  • Colorado Facts
    http://www.state.co.us/oed/bus_fin/contents.html
    Statistics and comparisons of key indicators to evaluate Colorado’s economic climate and to provide information of special interest to the business community. Prepared by the Colorado Office of Business Development.

International

  • Asian Marketing Data and Statistics 2003 (Euromonitor)
    HF5415.12 .A78 A85 2003 Ref
  • Business Source Premier (database)
    Business and economic information (articles and reports) for countries worldwide.
  • Consumer Asia (Euromonitor)
    HC 411 .C66 Ref
    Demographics, economic indicators, standard of living, household statistics, consumer spending, advertising, service industries, and consumer market data.
  • Consumer Europe (Euromonitor)
    HD 7022 .C68 Ref
    Consumer market information on the former Soviet-bloc countries of Eastern Europe. Market statistics on various consumer products, data on consumption trends. Arranged by product type.
  • Consumer Latin America (Euromonitor)
    HC 130 .C6C67 Ref
    Demographics, economic indicators, standard of living, household statistics, consumer spending, advertising, service industries, and consumer market data.
  • European Marketing Data and Statistics 2008 (Euromonitor)
    HA1107 .E97 2008 Ref
  • International Marketing Data and Statistics 2008 (Euromonitor)
    HA 42 .I56 2005 Ref
    Source for international statistics, arranged topically to allow for comparison between countries and regions.
  • Latin American Marketin Data and Statistics 2004 (Euromonitor)
    HF5415.12 .L3 L38 2004 Ref
  • World Agriculture and the Environment
    S589.75 .C53 2004 Ref
    Commodities and market information from around the world
  • World Consumer Lifestyles Databook 2004 (Euromonitor)
    HF5415.3 .W66 2004 Ref
  • World Retail Data and Statistics 2003 (Euromonitor)
    HF5429 .W675 2003 Ref

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Market Share and Reports

  • Business Source Premier(database)
    Market research reports from Datamonitor, Gartner, Inc., and ABS Energy Research. Also a good source for journal and magazine articles concerning marketing topics.
  • Market Share Reporter
    HF5410 .M25 2007 Ref
    Market share on numerous products and brands.
  • World Market Share Reporter
    HF 5410 .W67 Ref
    Marketing information organized by SIC

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Associations

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