I've created a new resource guide covering global social sustainable enterprise. I'm hoping that this will provide some background resources for those students and faculty involved in the new GSSE master's program starting this fall. Please let me know if you have any suggestions for improving the guide or of resources to include in the guide. The link is below. It can also be located via the subject guides list available from the Libraries homepage. Click on "business." Once on the business resources page, it's located under the "resource and course guides" link.

http://lib.colostate.edu/research/business/globalsocial.html

Posted by Louise Feldmann at 09:58 AM | Permalink | Comments (0)

Many of CSU Libraries databases provide alert services. These services allow you to set up a database search that will run automatically weekly or monthly with results, either article citations or links to the full text of the articles, delivered directly to your email. In addition, some publishers provide table of contents (TOC) alerts. Detailed information about databases and publishers that provide alert services and how to set them up are available on the Libraries Alerts Services web page at http://lib.colostate.edu/research/alerts/

Posted by Louise Feldmann at 03:36 PM | Permalink | Comments (0)

Recently, there has been quite a bit of discussion on the business librarian's listserv, BUSLIB-L, about citation styles used for business. The general consensus is that there is no standard for business. If you are submitting an article for publication in a business journal, you'll obviously want to use the style that the journal calls for in its manuscript submisssion information. If you're a student, use the guide that your professor recommends or requires. The Library provides current print style guides in the reference area behind the information desk as well as links to online information. Please contact the Libraries information desk if you have any questions.

• Style Guides
  http://lib.colostate.edu/research/style/

Posted by Louise Feldmann at 02:12 PM | Permalink | Comments (0)

I've been getting large numbers of marketing questions in the past week or so. Here's a resource that might be helpful with market segmentation; Market Segmentation: A Guide to Sources of Information. The Library of Congress has compiled an extensive and useful listing of resources, both print and Internet, that focus on market segmentation. The guide is easy to use and is well organized. The introduction gives a good definition and explanation of market segementation. Sections are divided into generational, ethnicity, geographic, gender, gay/lesbian, and lifestyle and include books, articles, and Internet resources. Some of the books are available here at Morgan Library. If not, you can request them through Prospector, the regional catalog, or through inter-library loan.

Posted by Louise Feldmann at 03:21 PM | Permalink | Comments (0)